Pengaruh electronic word of mouth dan food quality terhadap keputusan pembelian
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چکیده
منابع مشابه
Pengaruh Perangkat Server Terhadap Kualitas Pengontrolan Jarak Jauh Melalui Internet
Internet sangat membantu dalam memperbaiki kualitas kehidupan manusia. Hampir semua bidang kehidupan manusia dapat diakses menggunakan internet. Manusia terbantu dengan adanya internet yang menyediakan segala macam informasi yang dibutuhkan. Seiring dengan perkembangan infrastuktur jaringan internet maka pengontrolan jarak jauh mulai berubah menggunakan media internet. Pada penelitian ini digun...
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Because of its great impact on the consumer’s behavior, electronic Word Of Mouth (eWOM) has become an important concept for the researchers and during the last decade, a great deal of attention was paid to the concept of eWOM. However, despite the growing number of studies on the subject, related literature remains fragmented, possibly affecting the long term development of the eWOM research. F...
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Word-of-mouth (WOM) has been recognized as one of the most influential resources of information transmission. However, conventional WOM communication is only effective within limited social contact boundaries. The advances of information technology and the emergence of online social network sites have changed the way information is transmitted and have transcended the traditional limitations of...
متن کاملA Literature Review of Word of Mouth and Electronic Word of Mouth: Implications for Consumer Behavior
The rise and spread of the Internet has led to the emergence of a new form of word of mouth (WOM): electronic word of mouth (eWOM), considered one of the most influential informal media among consumers, businesses, and the population at large. Drawing on these ideas, this paper reviews the relevant literature, analyzing the impact of traditional WOM and eWOM in the field of consumer behavior an...
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Abstrak— Dalam era globalisasi saat ini, rumah sakit dituntut untuk meningkatkan kinerja dan daya saing sebagai badan usaha dengan tidak mengurangi misi sosial yang dibawanya. Hal ini berarti bahwa rumah sakit harus menerapkan kebijakankebijakan strategis agar mampu secara cepat dan tepat dalam pengambilan keputusan sehingga dapat menjadi organisasi yang responsif, inovatif, efektif, dan efisie...
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ژورنال
عنوان ژورنال: Jurnal Manajemen Maranatha
سال: 2019
ISSN: 2579-4094,1411-9293
DOI: 10.28932/jmm.v19i1.1849